True 2 Self™ is more than a brand, it’s a movement built on authenticity, creativity, and fearless self-expression.

Founded by Jeremiah Preston, a California native, True 2 Self™ was born from a lifelong passion for fashion and photography. Raised in San Diego and later building the brand in San Francisco, Jeremiah’s journey is rooted in creativity, culture, and connection. Being surrounded by a diverse and talented community of artists, designers, and visionaries played a major role in shaping the identity of the brand. The inspiration comes from real people, real energy, and the raw influence of art and culture. Jeremiah describes himself as a true California blend, pulling from different environments, styles, and perspectives to create something original.

What started as creative curiosity grew into a deeper love for creative direction and event planning. But there was always a bigger vision, finding a way to bring everything together into one powerful outlet. That outlet became True 2 Self™ .

This brand stands on one simple idea: be who you are, no matter the setting. No filters. No limits. No apologies.

At the heart of True 2 Self™ is its defining symbol, the green dreadlocked character known as Identity. Identity represents the truth of individuality. It doesn’t matter who you are, where you come from, or how you choose to express yourself, what matters is that it’s real. Identity stands as a reminder to embrace every part of yourself without hesitation.

Every piece created under True 2 Self™ carries intention. This isn’t just clothing, it’s a statement. Each drop reflects a different layer of self-discovery, challenging you to ask yourself: Who am I? And more importantly, am I living in that truth?

True 2 Self™ is Jeremiah Preston, fully expressed. And it’s an open invitation for you to do the same, unapologetically.